Products Performance

The Product Performance dashboard helps merchants analyze product-level performance across sales, quantity sold, refunds, pricing, and country-level demand. Use this dashboard to identify best-selling products, understand product contribution by destination country, investigate refund behavior, and support merchandising, trading, pricing, and assortment decisions.

The dashboard is based on approved orders and uses product-level sales data.

The dashboard includes the following main areas, each discussed in greater detail in its own section:

• Filters Panel
• Top Sellers
• Top Refunds
• Performance by Destination Country
• Performance Over Time
• Chart Exploration Table

Filters Panel

The following figure shows the Filters panel:

Use the filters at the top of the dashboard to refine the data displayed across all charts and the dynamic table.

Filter	Description
Date	Filters products by order date. The default date range is set to YTD.
Destination Country	Filters products by the order destination country.
Country of Origin	Filters products by country of origin.
Product Code	Filters by product code/SKU-level product identifier.
Product Code - Secondary	Filters by the secondary product code, where available. This is for platforms that maintain an additional SKU identifier.
Product Name	Filters by product name.
Size	Filters by product size.
Color	Filters by product color.
Currency	Switches monetary measures between USD and merchant currency.
Is Virtual	Filters virtual and non-virtual products.
Is Gift Card	Filters gift card and non-gift card products.
Is Free	Filters products where net sales are zero.
Is New (45 Days)	Identify products first sold within the last 45 days.
Top V Countries	Controls the number of top countries displayed in the analysis. The default selection is 10 countries, with a maximum of 50.
Top V Products	Controls the number of top products displayed in the analysis. The default selection is 5 Products, with a maximum of 50.

The latest available data update date appears in the dashboard header.

Top Sellers

The following figure shows the Top Sellers chart:

The Top Sellers section highlights the products that generate the highest sales and the products with the highest quantity sold. Use it to identify the strongest products in the selected period and market.

Net Sales

The Net Sales view displays the top products by sales value. Monetary values follow the selected currency: USD or merchant currency. Hovering over a product can show its share of total net sales.

Quantity

The Quantity view displays the top products by number of items sold. Hovering over a product can show its share of total items sold.

Net Sales vs. Quantity

The Net Sales vs. Quantity view compares product sales value with units sold. Use this view to identify products that sell in high volume, products that drive high revenue, and products that perform strongly across both measures.

Top Refunds

The following figure shows the Top Refunds chart:

The Top Refunds section helps merchants identify the products generating the most refunds. This can support product quality reviews, sizing analysis, assortment decisions, and customer experience improvements.

Refund Amount

The Refund Amount view displays the top products by total refunded value. Refund Amount can be analyzed in USD or merchant currency, depending on the selected currency. The gray bars represent the total Refund Amount, while the orange dots indicate the Refund Amount Rate (Refund Amount divided by Net Sales). Hover over a product to view both metrics.

Refund Quantity

The Refund Quantity view displays the top products by number of refunded items. The gray bars represent the # of Refunded Items, while the orange dots indicate the Refund Quantity Rate (# of Refunded Items divided by # of Items Sold). Hover over a product to view both metrics.

Net Sales vs. Refunds

The Net Sales vs. Refunds view highlights the relationship between product Net Sales and Refund Rate. Use this view to identify high-selling products that may require attention due to higher refund rates.

Performance by Destination Country

The following figure shows the Performance by Destination Country chart:

The Performance by Destination Country section shows product performance across destination markets. Use this section to understand which countries drive demand for specific products based on Net Sales and # of Items Sold.

Selecting a specific country filters the dashboard and enables analysis of the products that perform best in that destination market.

Net Sales

The Net Sales view displays the top destination countries by product net sales. Monetary values follow the selected currency: USD or merchant currency.

Quantity

The Quantity view displays the top destination countries by number of items sold.

Performance Over Time

The following figure shows the Performance Over Time charts:

The Performance Over Time section provides insights into product performance trends across the selected time dimension. Available metrics include Net Sales, Items Sold, and Average Sale Price. The Cross-Metrics view enables side-by-side comparison of multiple metrics.

Available time views may include:

• Date
• Year - Month
• Quarter
• Day of week

Use this section to understand how product performance changes over time within the selected period.

Chart Exploration Table

The Chart Exploration table provides flexible product-level analysis. Merchants can customize the table by selecting dimensions and measures from the Chart exploration panel.

By default, the table includes products performance metrics such as:

• Product Name
• Net Sales
• Net Sales Share

• of Items Sold

• Items Sold Share
• Avg. Sale Price
• Refunds Amount Rate
• Refunds Quantity Rate

Available Chart Exploration Fields

Group	Field	Description
Order Date	Date	Order date
Order Date	Year - Month	Month-level order date
Order Date	Year	Year-level order date
Country	Destination Country	Country where the order was shipped
Country	Country of Origin	Product origin country
Product	Product Code	Primary product identifier, often representing the SKU or product variant.
Product	Product Code - Secondary	Secondary product identifier used when an additional SKU or platform-specific product code is available.
Product	Product Name	Product name used to identify and compare products
Product	Size	Product size attribute
Product	Color	Product color attribute
Product Indicators	Is Virtual	Indicates whether the product is virtual rather than physical.
Product Indicators	Is Gift Card	Indicates whether the product is a gift card.
Product Indicators	Is Free	Indicates whether the product had zero net sales value.
Product Indicators	Is New	Indicates whether the product is considered new based on its first order date. A product is classified as new if its first order was placed within the last 45 days.
Sales KPIs	Net Sales	Total product net sales in the selected currency.
Sales KPIs	Net Sales Share	Product net sales as a percentage of total net sales.
Sales KPIs	# of Items Sold	Total number of product items sold.
Sales KPIs	Items Sold Share	Product items sold as a percentage of total items sold.
Sales KPIs	Avg. Sale Price	Average product sale price, calculated as net sales divided by items sold.
Refund KPIs	Refund Amount	Total refunded amount in the selected currency.
Refund KPIs	Refund Amount Rate	Refunded amount as a percentage of product net sales.
Refund KPIs	# of Refunded Items	Total number of refunded product items.
Refund KPIs	Refund Quantity Rate	Refunded item quantity as a percentage of sold items.